In computer science, localisation is the whole process of adapting software to other markets or environments (specifically, other countries and cultures).
Software localisation also tends to improve customer satisfaction and loyalty. Most users prefer products that are usable in their language. A properly localised product is easier to use and builds trust among users, which translates into higher earnings for your company. In other words, software localisation pays for itself.
We use technology to communicate across borders. This is important for both developers and users.